The Honest Company, Inc.
NASDAQ•HNST
CEO: Ms. Carla Vernon
Sector: Consumer Cyclical
Industry: Specialty Retail
Listing Date: 2021-05-04
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.
Contact Information
Market Cap
$311.55M
P/E (TTM)
-19.8
28.1
Dividend Yield
--
52W High
$5.55
52W Low
$2.07
52W Range
Rank53Top 76.1%
2.8
F-Score
Modified Piotroski Analysis
Based on 6-year fundamentals
Weak • 2.8 / 9 points
Scoring Range (0-9)
8-9: Excellent Value
6-7: Strong Fundamentals
4-5: Average Quality
0-3: Weak Performance
Data Period: 2020-2025
Financial Dashboard
Q4 2025 Data
Revenue
$88.04M+0.00%
4-Quarter Trend
EPS
-$0.21+0.00%
4-Quarter Trend
FCF
$18.06M+0.00%
4-Quarter Trend
2025 Annual Earnings Highlights
Key Highlights
Organic Revenue Growth Strong Organic Revenue reached $294.1M, showing a 5.3% increase, offsetting total revenue decline from strategic exits.
SG&A Expenses Reduced Selling, general, and administrative expenses totaled $79.5M, reflecting a 19.7% decrease due to cost optimization efforts.
Liquidity Position Strengthened Cash and cash equivalents ended 2025 at $89.6M, an increase from $75.4M the prior year, supporting operations.
DTC Fulfillment Channel Exited Company ceased Honest.com fulfillment operations effective December 31, 2025, shifting focus to scalable retail distribution models.
Risk Factors
Total Revenue Experienced Decline Total Revenue fell 1.9% to $371.3M in 2025, driven by planned exits related to the Powering Honest Growth initiative.
Gross Profit Margin Compressed Gross Profit decreased 14.4% to $123.8M; Gross Margin compressed significantly to 33.3% from 38.2%.
High Customer Concentration Risk Top two retailers accounted for 67% of 2025 revenue, exposing sales stability to major customer decisions.
Restructuring Costs Recognized Incurred $4.2M in restructuring costs during 2025 related to Powering Honest Growth exits and optimization efforts.
Outlook
Powering Honest Growth Benefits Expect annualized benefits between $10.0M and $15.0M starting in 2026 from efficiency and focus improvements.
Strategic Margin Enhancement Focus Prioritizing growth in high-margin categories like wipes and personal care while exiting lower margin portfolios.
Share Repurchase Program Approved Board approved $25.0M share repurchase program, funded by existing cash and future operating cash flows.
Long-Term Revenue Growth Target Expect long-term annual revenue growth of 4% to 6% based on successful execution of Transformation Pillars.
Peer Comparison
Revenue (TTM)
$14.22B
$7.64B
$2.70B
Gross Margin (Latest Quarter)
175.3%
68.5%
60.4%
Key Metrics
Symbol | Market Cap | P/E (TTM) | ROE (TTM) | Debt to Assets |
|---|---|---|---|---|
| PSNY | $1.22B | -0.5 | 59.8% | 155.0% |
| BWMX | $645.95M | 11.1 | 87.5% | 51.6% |
| ARKO | $563.84M | 25.2 | 6.2% | 111.8% |
Long-Term Trends
Last 4 Quarters
Revenue
Net Income
Operating Cash Flow
4Q Revenue CAGR
-3.3%
Flat Growth
4Q Net Income CAGR
N/M
Profitability Shift
Cash Flow Stability
25%
Cash Flow Needs Attention
Deep Research
Next earnings:May 5, 2026
EPS:-
|Revenue:-
Financials
Earnings Calls
Reports
News
Income Statement
Balance Sheet
Cash Flow Statement
Ratios
% Chg.
Income Statement | LTM |
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