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The Honest Company, Inc.

The Honest Company, Inc.

NASDAQ•HNST
CEO: Ms. Carla Vernon
Sector: Consumer Cyclical
Industry: Specialty Retail
Listing Date: 2021-05-04
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.
Contact Information
12130 Millennium Drive, Suite 500, Los Angeles, CA, 90094, United States
888-862-8818
www.honest.com
Market Cap
$379.43M
P/E (TTM)
58.4
32.6
Dividend Yield
--
52W High
$8.97
52W Low
$3.37
52W Range
1%
2.8
F-Score
Modified Piotroski Analysis
Based on 6-year fundamentals
Weak • 2.8 / 9 points
Scoring Range (0-9)
8-9: Excellent Value
6-7: Strong Fundamentals
4-5: Average Quality
0-3: Weak Performance
Data Period: 2019-2024

Financial Dashboard

Q2 2025 Data

Revenue

$93.46M+0.44%
4-Quarter Trend

EPS

$0.03-184.92%
4-Quarter Trend

FCF

-$826.00K-128.19%
4-Quarter Trend

2025 Q2 Earnings Highlights

Key Highlights

Six Month Net Income Turnaround Six months net income reached $7.12M profit versus prior year loss of $5.48M, driven by operational leverage and expense control.
Retail Revenue Growth Strong Six months revenue increased 6.4% to $190.71M, primarily driven by an $18.1M increase in retail wipes revenue.
Gross Profit Margin Expansion Six months gross profit grew 11.7% to $75.42M, improving gross margin percentage by 190 basis points year-over-year.
Strong Liquidity Position Maintained Cash and equivalents totaled $72.08M on June 30, 2025; $31.3M available on undrawn $35.0M credit facility.

Risk Factors

Supply Chain Cost Escalation Anticipated increased purchase costs from diaper manufacturer in 2025 negatively impact cost of revenue expectations.
Macroeconomic Uncertainty Impact Global economic uncertainty, inflation, and tariffs could adversely affect demand, costs, and overall business prospects.
Brand Reputation Vulnerability Health/safety incidents or advertising inaccuracies risk consumer dissatisfaction, product recalls, and potential regulatory actions.
Retail Customer Concentration Loss of major retail customer or purchasing pattern shifts negatively impacts sales and profitability potential.

Outlook

Transition Away From DTC Transitioning fulfillment away from Honest.com post-2025 expected to negatively impact 2026 revenue but improve gross margin.
Focus on Margin Accretive Products Growth strategy prioritizes margin-accretive products like wipes, leveraging brand equity to extend into new categories.
Continued Marketing Investment Shift Marketing spend shifts focus to retail programs and top-of-funnel activities to support best-selling products.
Litigation Settlement Finalized Securities litigation settled for $20.0M, fully funded by insurance carriers; final court order entered July 30, 2025.

Peer Comparison

Revenue (TTM)

Betterware de México, S.A.P.I. de C.V.BWMX
$997.53B
+7168.5%
Arko Corp.ARKO
$8.10B
-13.1%
Caleres, Inc.CAL
$2.65B
-5.3%

Gross Margin (Latest Quarter)

Betterware de México, S.A.P.I. de C.V.BWMX
67.1%
-5.1 pp
Lands' End, Inc.LE
48.8%
+0.9 pp
Caleres, Inc.CAL
43.4%
-2.1 pp

Key Metrics

Symbol
Market Cap
P/E (TTM)
ROE (TTM)
Debt to Assets
PSNY$1.78B-0.859.8%155.0%
BWMX$540.34M17.051.4%52.6%
ARKO$496.63M16.08.5%72.3%

Long-Term Trends

Last 4 Quarters
Revenue
Net Income
Operating Cash Flow
4Q Revenue CAGR
-2.0%
Flat Growth
4Q Net Income CAGR
+186.2%
Profitability Improved
Cash Flow Stability
25%
Cash Flow Needs Attention

Research & Insights

Reports
All Years

  • Form 10-Q - Q2 2025

    Period End: Jun 30, 2025|Filed: Aug 6, 2025|
    Revenue: $93.46M+0.4%
    |
    EPS: $0.03-184.9%
    Beat

  • Form 10-Q - Q1 2025

    Period End: Mar 31, 2025|Filed: May 7, 2025|
    Revenue: $97.25M+12.8%
    |
    EPS: $0.03-305.5%
    Beat

  • Form 10-K - FY 2024

    Period End: Dec 31, 2024|Filed: Feb 26, 2025|
    Revenue: $378.34M+9.9%
    |
    EPS: $-0.06+85.5%
    Miss

  • Form 10-Q - Q3 2024

    Period End: Sep 30, 2024|Filed: Nov 12, 2024|
    Revenue: $99.24M+15.2%
    |
    EPS: $0.00-101.9%
    Beat

  • Form 10-Q - Q2 2024

    Period End: Jun 30, 2024|Filed: Aug 8, 2024|
    Revenue: $93.05M+10.1%
    |
    EPS: $-0.04-70.6%
    Miss

  • Form 10-Q - Q1 2024

    Period End: Mar 31, 2024|Filed: May 8, 2024|
    Revenue: $86.22M+3.4%
    |
    EPS: $-0.01-92.7%
    Beat

  • Form 10-K - FY 2023

    Period End: Dec 31, 2023|Filed: Mar 8, 2024|
    Revenue: $344.37M+9.8%
    |
    EPS: $-0.42+20.8%
    Miss

  • Form 10-Q - Q3 2023

    Period End: Sep 30, 2023|Filed: Nov 8, 2023|
    Revenue: $86.17M+1.9%
    |
    EPS: $-0.09-34.5%
    Beat