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Betterware de México, S.A.P.I. de C.V.

Betterware de México, S.A.P.I. de C.V.

NASDAQ•BWMX
CEO: Mr. Andres Campos Chevallier
Sector: Consumer Cyclical
Industry: Specialty Retail
Listing Date: 2019-01-03
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United Staes and Mexico. It operates through two segments, Home Organization Products; and Beauty and Personal Care Products. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, colors, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. The company is headquartered in El Arenal, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier S.A. de C.V.
Contact Information
Cruce carretera GDL-Ameca-Huaxtla Km 5, El Arenal, JA, 45350, Mexico
52-33-3836-0500
www.betterware.com.mx
Market Cap
$616.10M
P/E (TTM)
10.6
33.4
Dividend Yield
7.1%
52W High
$16.72
52W Low
$7.00
52W Range
98%
Rank41Top 44.9%
4.0
F-Score
Modified Piotroski Analysis
Based on 8-year fundamentals
Average • 4 / 9 points
Scoring Range (0-9)
8-9: Excellent Value
6-7: Strong Fundamentals
4-5: Average Quality
0-3: Weak Performance
Data Period: 2018-2025

Financial Dashboard

Q3 2025 Data

Revenue

$3.38B+1.41%
4-Quarter Trend

EPS

$8.42-371.61%
4-Quarter Trend

FCF

$551.76M-1031.45%
4-Quarter Trend

2024 Annual Earnings Highlights

Key Highlights

Total Revenue Increased 8.4% Total net revenue reached 14.10B Ps. for 2024, driven by 11.3% growth in JAFRA segment sales.
JAFRA Segment Revenue Jumps JAFRA segment revenue grew 11.3% to 8.11B Ps. due to strong product innovation and pricing strategy execution.
HQ/DC Investment Completed BWM completed its new headquarters and distribution center investment totaling 1.11B Ps. during the reporting period.
Cash Reserves Significantly Lowered Cash and cash equivalents decreased to 296.6M Ps. by year-end 2024, down from 549.7M Ps. in 2023.

Risk Factors

Internal Control Over Reporting Management concluded ICFR was not effective due to material weaknesses in control environment and business combination processes.
High Mexico Operational Exposure Over 90% of operations concentrated in Mexico, creating vulnerability to political, economic, and currency fluctuation risks.
Net Income Suffered Decline Net income attributable to owners fell to 711.7M Ps. in 2024 from 1.04B Ps. in 2023, impacted by asset sales.
Cost Pressures Impact BWM BWM Cost of Sales rose 5.2% due to 22.7% peso depreciation and surging freight costs impacting gross margins.

Outlook

US Market Expansion Launched Group officially launched Betterware USA in Dallas, Texas, focusing on a new e-commerce and direct selling model.
JAFRA Asset Divestiture Strategy Jafra Mexico completed property sales in 2024 to enhance liquidity and streamline core business activities.
Strengthening Internal Controls Implementing comprehensive COSO framework rollout in 2025 to address material weaknesses identified in financial reporting.
Hedging Foreign Currency Exposure BWM employs forward contracts covering 100% of home organization product needs until June 2025 to mitigate peso devaluation.

Peer Comparison

Revenue (TTM)

Betterware de México, S.A.P.I. de C.V.BWMX
$14.22B
+3.6%
Arko Corp.ARKO
$7.84B
-12.6%
MarineMax, Inc.HZO
$2.31B
-5.0%

Gross Margin (Latest Quarter)

Kingsway Financial Services Inc.KFS
100.0%
+25.1pp
Betterware de México, S.A.P.I. de C.V.BWMX
68.5%
-2.7pp
Lands' End, Inc.LE
51.8%
+1.2pp

Key Metrics

Symbol
Market Cap
P/E (TTM)
ROE (TTM)
Debt to Assets
HZO$630.28M-19.6-3.3%50.4%
BWMX$616.10M10.687.5%51.6%
ARKO$559.38M30.45.1%72.2%

Long-Term Trends

Last 4 Quarters
Revenue
Net Income
Operating Cash Flow
4Q Revenue CAGR
-3.7%
Flat Growth
4Q Net Income CAGR
11.7%
Profitability Improving
Cash Flow Stability
75%
Volatile Cash Flow

Research & Insights

Next earnings:Feb 26, 2026
|
EPS:$0.54
|
Revenue:-
Reports
All Years

  • Form 20-F - FY 2024

    Period End: Dec 31, 2024|Filed: Apr 29, 2025|
    Revenue: $769.99M+8.4%
    |
    EPS: $1.04-32.3%
    Beat

  • Form 20-F - FY 2023

    Period End: Dec 31, 2023|Filed: Apr 30, 2024|
    Revenue: $733.82M+13.1%
    |
    EPS: $1.59+30.6%
    Beat

  • Form 20-F - FY 2022

    Period End: Dec 31, 2022|Filed: May 15, 2023|
    Revenue: $572.19M+14.5%
    |
    EPS: $1.07-54.5%
    Beat

  • Form 20-F - FY 2021

    Period End: Dec 31, 2021|Filed: Apr 29, 2022|
    Revenue: $495.16M+38.3%
    |
    EPS: $2.34+440.9%
    Miss

  • Form 20-F - FY 2020

    Period End: Jan 3, 2021|Filed: Apr 20, 2021|
    Revenue: $337.77M+135.4%
    |
    EPS: $0.41-36.1%
    Miss